Trailers. Do you need one for your favourite magazine? Are they to excite loyal readers, or entice new ones? In recent months my must-read glossies have been getting the feature film treatment with online videos previewing what's coming up in future issues. While some choose to showcase certain pages along with a dance song, others actually list the Table of Contents online before the issue comes out. I think that the videos are a fun way to introduce the month's features. I have been watching them for the past couple of months to find out what I have to look forward to on newsstands. Seeing the Table of Contents puzzled me because it doesn't give much insight into an article's perspective or take on a certain topic. Do you check out magazine previews?
ps. It's that time of year again, time to update my magazine subscriptions. So far FLARE, FASHION and Toronto Life are on the list. Are there any others you think I should regularly keep my eye on?
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