Big Scary Future?

"It's difficult to find any magazine publisher across North America that would say their print product is the only thing that is really part of their stable. It's no longer just the glossy print product a la Anna Wintour." -- Claude Galipeau, senior vice-president of Rogers Digital Media in a Globe & Mail article by Susan Krashinsky. In the article, Krashinsky talks to editors from consumer magazines about the necessity of an online presence and how they are using digital media to develop their respective titles.
Click! For your reading pleasure. 


Hiking in Heels

I may be a suburban girl, but a country girl I definitely am not. A couple of months ago I flipped through my October 2009 issue of FASHION and noticed The Girls’ Guide to Hunting & Fishing. It was a spread filled with feminine layering, textured coats and tartans. When I first look through fashion mags, I search through the spreads for something that inspires me or is just foreign enough to encourage me to try something new. Both the classics and the influencers end up on my magnetic board (which is currently featuring models in beige, black, grey, trench coats and dark lips). When I saw the outdoorsy concept for the shoot, I continued to flip. But that shoot came to mind recently when I picked up my March 2010 copy of FLARE. Inside, Girl Gone Glamping has a similar take. Though the styling is different (Glamping features tribal accessories, ikat prints and metallics), FLARE also brought a redheaded model outside. Clearly I’m partial to city and studio shoots. But after seeing these two side by side, I thought of the barnyard setting of the last Chanel show and Prada's hip-waders. Maybe I’m not likely to be inspired by the country but this year designers certainly are.


Cover Girl

Whether you're daydreaming about a weekend packed with parties, filled with dates or smiling at the cozy night ahead, everyone could use a treat on a Friday. Here's proof that glamour still exists. Not the kind that conjures up images of metallics, angles and unnecessary adornments, but the style that I can only find in retro photography and films. Speaking of which, it just might be a Cover Girl kind of night.

Vogue Deutsch's March 2010 cover starring Frida Gustavsson
Source: Designscene.net

She's Come Undone

When I hear the name Alexander Wang, I immediately think of braids and footballs. After his SS10 show, his models' messy braids were seen everywhere from DIY blogs to magazines' top beauty trend lists. While scouring for the latest in LG Fashion Week news this morning, I saw that he wasn't the only one undoing the braid for Spring 2010. Halifax-native Katrina Tuttle also had models sport the style in her last runway show in Toronto. This season LG Fashion Week takes on a new location, and Tuttle takes on FW10. From FAT to Fashion Week, this young designer's certainly one to watch.
Image from www.BlogTO.com


Keeping it Cozy

Missoni FW09 and Pre-Fall10 from Style.com

In the midst of the non-stop flow of tweets and critiques from New York Fashion Week, I decided to stop myself from trying to keep up with it all. Instead, my approach is to slow down and look at the collections that interest me the most. I'm not in New York. As much as fashion fans marvel at the way the online coverage makes it easy to feel like you're there, I'm not going to pretend that I have a front row seat. As I peruse the collections and street style coverage, I realize that I was not born to be a critic. Season after season, I consistently gravitate toward the same things. In elementary school it was white t-shirts, in high school it was a statement-making pair of earrings and throughout university I've always been partial to cozy knits. Even now, I'm wearing layers of grey, an oversize cardigan and a ballet pink scarf. Certain things will always be part of my winter wardrobe. As the fashion world looks forward to Fall 2010, I can't help but cling to some of my previous favourites. Among those classics there will always be a special place in my heart (though not my closet, as I am lacking serious designer wares) for Missoni's layered knits and subdued winter palette.


Secret's Out

Source: Styleforstyleshop.com
It's no secret that I wish I could call myself a fluent Italian speaker. I mean, I can get by. When RLB's around I keep quiet, and yet this summer one of the many nicknames given to me by AG and ES was "The Dictionary." So after 3 summer trips and 4 years in Italian classes I still try to do my best to keep up. Recently, I decided to merge my love of Italian and style blogs. I added 2 Italian blogs to my list of Daily Reads. Though I once considered The Blonde Salad to be one of my greatest finds, it's clear that the secret's out. I've also been reading Style For Style by Giorgia Capaccioli. She and Francesco Ioppolo design and sell a line of tees on the site as well. In high school I was a big fan of the "witty" t-shirt. I do recall wearing one that said "More Than Just a Pretty Face" at one point (feel free to giggle). For more clever basics like the images above, check out their shop online.


Source: Torontolife.com
Here's an ad for the National Eating Disorder Information Centre, blaming magazines for influencing unhealthy body image. The ad reads, "Shed Your Weight Problem Here." While I understand that a woman's proportions are often worth questioning in editorials, I was shocked that this ad made such a bold statement. If I wanted to shed a weight problem, I would ask Dad not to bring home Fresh Start baked goods on the weekends and continue to buy magazines. Thoughts?


Having @Style

As the elevator rose at a snail's pace, I wondered what to expect from Toronto's first Social Media Week. It seemed like a timely event, and one that would attract a tech-savvy crowd to the Spoke Club for Having @Style, a panel discussion with some influential players from the fashion community. Luckily, I was on the list and proceeded downstairs to find a small room of bloggers, PR people and fashion fans alike. Before the talk began we were told two things: "This is a hot ticket this morning" and, "Start tweeting and live blogging."

Cherie Federau of Shrimpton Couture and Lisa Tant of FLARE were certainly my favourite of the bunch (which also included Susan Langdon of the Toronto Fashion Incubator and Dr. Alexandra Palmer of the ROM). Some of their tips for using social media included:

1. Never be afraid to contact someone or ask a question. If they're accessible online, go for it! Tweet, tweet.

2. Find your voice. Tant encourages aspiring writers/editors to start they're own blogs to showcase their work.

3. Show your personality. Federau says that being true to yourself if the best way to get responses online.

4. Blog consistently!

5. On Twitter, don't be too sarcastic, overly cute or elitist. Tant compares the best tweets to great magazine content, "though it's faster and has more personality."

6. Mind your manners. Return emails and acknowledge your sources.

7. Take people with you. On set of a photo shoot? At a movie premiere? Strolling through Paris? Take followers behind the scenes and show them what your world is all about.

Both Federau and Tant have used social media to drive online attention to their brands. Shrimpton Couture is an e-commerce site that has been described as the vintage-lover's version of Net à Porter. Federau manages her business online along with her blog and Twitter. From her home outside of the city, she works with clients including collectors in Hawaii and stylists like Rachel Zoe. In the past few months I've seen FLARE's online buzz increase. Their site has been redesigned and now includes a weekly blog from the EiC herself which reflects on some of her readers' most common questions. She mentioned the time she tweeted about a job opening (the one that had Toronto's young and fashionable set buzzing), was misinterpreted by followers (yes, Tavi was brought up) and the Lady Gaga cover that was exclusively leaked to Perez Hilton.

Throughout the discussion people were snapping pictures and tweeting on their phones. Without a smartphone and far from suburbia, I planned to head home and blog about my morning. Hours later, I'm about to hit 'Publish.' Clearly I'm much too slow for the Having @Style set.